A
new study of listener tune-out during spot breaks finds radio delivers
93% of its lead-in audience during commercial breaks. The study,
conducted by Coleman Insights, MediaMonitors and Arbitron, reflects
every spot break that ran on 866 radio stations in the 48 PPM markets
from October 2010- September 2011....
So where do the other 7percent go....that's what I want to know
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